Let me get straight to the point:
1. Rhetorical questions, use these questions in order to make somebody believe that your business or product suits them such as if you had a dating service the ask the question 'would you like to find love?' If people do not then they won't be interested in your business but they wouldn't of been any way.
2. Slogans are arguably the best advertisement ways. So sort of 'You know when you've been tango'ed' and 'You can do it too with Kandoo' some of these slogans people remember for life!
3. Always speak directly to the audience as you want to build a relationship up with them!
4. Use humour because this will create a relationship with your reader and thats important and it flares things up a bit!
5. If there are any obvious problems with the company or product mention the problem as a question but then answer it with a well educated answer. For e.g 'Is this a dangerous product?' then you answer 'Yes it may come across as a dangerous product but we have all health and safety guides with safest equipment provided.
6. Use emotive languages and emotive pictures. So for things like charity's then make the reader feel apologetic and upset.
7. Use bullet points so it is easy to read
If you keep to this simple guide then it will help you in order to be a highly successful business man and you will turn over some large profits. But now all you need to do is choose your type of advertisement!
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Article Source: http://EzineArticles.com/?expert=Matthew_So
Sabtu, 30 Agustus 2008
Persuasive Techniques to Use on Advertisement
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